"Beyond the Algorithm: How Human Analysts Bring Real Value to PR Measurement"
"Beyond the Algorithm: How Human Analysts Bring Real Value to PR Measurement" By: Philip Odiakose In public relations, data-driven decision-making has become a pivotal element of PR success. The ability to accurately monitor and measure media coverage is essential for PR and communication professionals who need to gauge public sentiment, assess brand reputation, and drive impactful communication strategies. However, as automated PR measurement tools become increasingly popular, it is critical to consider the limitations of these too…
Polaris Bank retains double honours as best in digital banking, MSMEs
Polaris Bank retains double honours as best in digital banking, MSMEs Lagos, Nigeria - October 27, 2024: Polaris Bank, Nigeria’s leading digital retail commercial bank, again at the weekend proved its digital dominance in the Nigerian banking industry, winning the most-coveted award as the best in digital banking and the entire ecosystem for micro, small and medium enterprises (MSMEs). At the Banks and Other Financial Institutions Awards (BAFI Awards), financial industry’s prestigious awards, Polaris Bank’s trailblazing digital banking plat…
Dangote backs Tinubu's CNG drive, invests over $280m in trucks, infrastructure
Dangote backs Tinubu's CNG drive, invests over $280m in trucks, infrastructure ... becomes the largest operator of CNG trucks in Nigeria In a demonstration of its support for President Bola Ahmed Tinubu’s CNG Initiative, which aims to provide cheaper and cleaner fuelling alternatives for all Nigerians, Dangote Cement Plc has made significant investments exceeding $280 million in compressed natural gas (CNG) technology and infrastructure. President Tinubu, whose commitment to CNG deployment and clean energy is unmatched in Africa, has…
Ecobank Nigeria Launches AI and Digital Skills Training for Children in Lagos Schools
Ecobank Nigeria Launches AI and Digital Skills Training for Children in Lagos Schools Some members of staff of Ecobank Nigeria, Opolo Global (partner) and Children of Zion Stars School, Lagos during the training on Artificial Intelligence and Robotics as part of the commemoration of Ecobank Day 2024. Lagos, 27 October 2024 – Ecobank Nigeria, a key member of the leading pan-African banking group Ecobank Group, has partnered with Opolo Global to deliver training and empowerment to schools in Lagos as part of its annual Ecobank Day activities. T…
BREAKING: Fire guts Lagos Blue Line track
BREAKING: Fire guts Lagos Blue Line track A fire outbreak has occurred on a small section of the Lagos Blue Line track at a spot opposite the NEPA Station, near the Eko Bridge, in the Apogbon area of Lagos State. According to a post by Gboyega Akosile, the spokesman for the Governor of Lagos State, Babajide Sanwo-Olu, on his X.com handle @gboyegakosile, the incident occurred at 4:12 p.m. on Saturday. Akosile also stated that no casualties were reported and that there was no train service at the time of the incident. He added that a team of saf…
Whether everybody likes it or not, Julius Berger is the best – Wike
Whether everybody likes it or not, Julius Berger is the best – Wike . As usual, we’ll deliver as promised, says Managing Director Lubasch Minister of the Federal Capital Territory, Nyesom Ezenwo Wike has praised top-notch engineering construction company, Julius Berger Nigeria Plc for its quality and timely delivery on assigned projects declaring that the company remains the best in the country’s engineering construction sector. Speaking at the official flag-off ceremony of the development of Arterial Road N5 FCT minister, Nyesom Wike del…
Polaris Bank trains more than 5,000 journalists pan-Nigeria in 10 years
Polaris Bank trains more than 5,000 journalists pan-Nigeria in 10 years Lagos, Nigeria – Polaris Bank Limited, Nigeria’s leading digital retail commercial bank, has empowered more than 5,000 journalists across the country through its yearly media capacity building workshops in the last 10 years. The 2024 edition of the media workshop, which held on Thursday in a hybrid format, focused on "Integrating AITools in Contemporary Media Practices for Innovation and Excellence." Speaking at the event, Rasheed Bolarinwa, Head of Brand Manag…
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