The Hidden Bias in PR: Why Independent Evaluation Is a Must for Brands
The Hidden Bias in PR: Why Independent Evaluation Is a Must for Brands By: Philip Odiakose The role of public relations has evolved into a crucial component for brand management, reputation building, and strategic communication. However, the growing complexity and stakes of PR activities necessitate an objective and impartial assessment of their outcomes. This is where independent PR monitoring, measurement, and evaluation become indispensable. The essence of this approach lies in its ability to mitigate biases and provide an accurate refle…
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Creating Shared Value - Nestlé Nigeria Empowers Children in Lagos State on Environmental Sustainability
Creating Shared Value - Nestlé Nigeria Empowers Children in Lagos State on Environmental Sustainability Every year, Nestlé Nigeria teaches over 8,000 children about healthy nutrition, active lifestyles, hygiene and sustainability under Nestlé for Healthier Kids (N4HK). N4HK is Nestlé ’s global flagship initiative which aims to help 50 million children lead healthier lives by 2030. Promoting healthier choices and providing children with the knowledge and tools to make informed decisions not only benefits their well-being but also contributes …
Stanbic IBTC Bank to host maiden edition of its Home Ownership Summit
Stanbic IBTC Bank to host maiden edition of its Home Ownership Summit Stanbic IBTC Bank, a subsidiary of Stanbic IBTC Holdings, has announced that it will hold the first edition of its Home Ownership Summit for individuals and business owners interested in owning their dream homes and investing in the real estate market. The event, themed ‘Building wealth through homeownership’, will take place on Tuesday, 25 June 2024, at 9 a.m. and will be streamed live on the Bank’s YouTube channel. The event will involve insightful discussions and netw…
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Why investors will buy Fidelity Banks offers, by capital market stakeholders
Why investors will buy Fidelity Banks offers, by capital market stakeholders Fidelity Bank Plc started its N127.1 billion combined rights and public offers to a rousing support from the investing public as key capital market stakeholders recalled the symbolic importance of Fidelity Banks impressive growths and investor-friendly disposition over the years. From the Nigerian Exchange (NGX) to stockbrokers, investors and customers; the N127.1 billion combined rights and public offer received unreserved recommendations, with industry thought leade…
Dangote accuses IOCs of plotting for our Oil Refinery to fail
Dangote accuses IOCs of plotting for our Oil Refinery to fail … laments as Regulator (NMDPRA) continues to grant licences to import banned dirty diesel, jet fuel Vice President, Oil and Gas at Dangote Industries Limited (DIL), Devakumar Edwin, has accused International Oil Companies (IOCs) in Nigeria of doing everything to frustrate the survival of Dangote Oil Refinery and Petrochemicals. Edwin said the IOCs are deliberately and wilfully frustrating the refinery’s efforts to buy local crude by jerking up high premium price above the market pri…
Fire Guts Christ Embassy Church Headquarters In Lagos
Fire Guts Christ Embassy Church Headquarters In Lagos An inferno has engulfed the headquarters of Christ Embassy Church located in Oregun area of Ikeja, Lagos State. An eye witness confirmed this to Channels Television. Multiple videos on X have also shown the massive edifice being destroyed by fire. Officials of the Lagos State Fire and Rescue Service are also said to have arrived at the scene to try and put out the fire. The area has been cordoned-off by the police to prevent a breakdown of law and order. This was revealed in multiple vide…
GTCO Rated Nigeria’s Strongest Brand and Best Banking Brand in Nigeria|Blissful Affairs...
GTCO Rated Nigeria’s Strongest Brand and Best Banking Brand in Nigeria|Blissful Affairs... [Lagos, Nigeria – June 21, 2024] – Africa’s leading financial services institution, Guaranty Trust Holding Company Plc (“GTCO” or “the Group”), has added to its impressive haul of accolades as it was recently named Nigeria’s strongest brand and Best Banking Brand in Nigeria by Brand Finance and Global Brands Magazine, respectively. These awards not only reaffirm GTCO’s position as a leading financial services group but also spotlights the Group’s end…
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