Navigating Uncertainty: The Enduring Value of Out-of-Home (OOH) Advertising in Challenging Times
Navigating Uncertainty: The Enduring Value of Out-of-Home (OOH) Advertising in Challenging Times By: Philip Odiakose In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling with tough decisions regarding their advertising budgets. As a Media Analyst, I have witnessed firsthand the cyclical nature of economic downturns and their impact on marketing strategies. Amidst the uncertainty, one form of advertising continues to stand resilient: Out-of-Home (OOH) advertising. In this article, I explore why…
Tony Elumelu Foundation Announces 10th Cohort of Entrepreneurship Programme – 20,000 Entrepreneurs Funded Across Africa
Tony Elumelu Foundation Announces 10th Cohort of Entrepreneurship Programme – 20,000 Entrepreneurs Funded Across Africa • 10th Cohort of the Tony Elumelu Foundation Entrepreneurship Programme Announced •Over 50 business sectors from farming to technology represented. •20,000 entrepreneurs from 54 countries across Africa funded in 10 years – doubling original target. Lagos, Nigeria – March 22, 2024 – The Tony Elumelu Foundation (TEF), the leading philanthropy empowering young African entrepreneurs from all 54 African countries, has announc…
Access Bank to boost financial inclusion with offline platform
Access Bank to boost financial inclusion with offline platform Access Bank Plc unveiled an offline banking platform, 901.ng on Friday, to provide customers with an additional channel to carry out their transactions and boost financial inclusion in the country. Financial inclusion in Nigeria has increased to 74 per cent in 2023, up from 68 per cent in 2020. The Central Bank of Nigeria has set a target of hitting 95 per cent in 2024. The idea was launched in collaboration with RemitPlus, which has been championing offline banking in the coun…
Coronation Group, Access Holdings Plc, Safaricom and M-PESA Africa Partner to Explore Remittances
Coronation Group, Access Holdings Plc, Safaricom and M-PESA Africa Partner to Explore Remittances Lagos, Nigeria and Nairobi, Kenya – 25 March 2024: A transformative collaboration aimed at broadening access to remittances across Africa has been forged among Coronation Group, Access Holdings Plc, Safaricom Plc and M-PESA Africa (the parties) as the parties come together in a strategic alliance dedicated to propelling financial inclusion and nurturing economic prosperity for millions across the continent. The parties aim to explore solutio…
Many feared killed in Plateau communnal clash
Many feared killed in Plateau communnal clash Several people have been reportedly killed in a clash between rival youths in the Mikang Local Government Area of Plateau State. It was learnt that many people were also injured during the clash said to have started on Saturday night between Taroh and Motola youths in the locality and lasted till the early hours of Sunday . The state Commissioner for Information , Musa Ashoms, confirmed the development to The PUNCH in Jos on Sunday . The commissioner, who blamed the situation on disputed land in …
Hunger: Dangote spends N15bn on food intervention programme across Nigeria
Hunger: Dangote spends N15bn on food intervention programme across Nigeria … Disburses 120,000 bags of rice In Kano …We’ll continue on this Path, Says Fatima Aliko Dangote President of Dangote Group, Aliko Dangote, launched his food intervention programme in Kano, On Saturday, The food intervention programme, which will cost his foundation, (Aliko Dangote Foundation ADF), close to N15 billion, started with the distribution of over one million bags of 10kg bags across the 774 local government areas of the 36 states and FCT in Nigeria. Speak…
We own Labour Party – NLC tackles Abure
We own Labour Party – NLC tackles Abure The Nigeria Labour Congress, NLC, Political Commission, has described the Labour Party, LP, National Chairman, Julius Abure, as a “drowning wannabe politricstar.” NLC said Abure has lost the confidence of most of the critical stakeholders in the party. The body re-empahsized that the Labour Party belongs to the NLC, while stressing that Abure violated a court order on the ownership of the party. This was contained in a statement signed by Comrade Titus Amba, Chairperson, NLC Political Commission, and Co…
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