Maximizing Out-of-Home Advertising ROI: The Role of OOH Monitoring and Audit
Maximizing Out-of-Home Advertising ROI: The Role of OOH Monitoring and Audit By: Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they live, work, and play. However, measuring the return on investment (ROI) of OOH campaigns has historically presented challenges due to limited data availability and the inability to track audience engagement in near real-time. In this article, we will explore how advancements …
FRN vs Ali Bello: Court Shifts trial till March 14, warns EFCC to be diligent in prosecution
FRN vs Ali Bello: Court Shifts trial till March 14, warns EFCC to be diligent in prosecution A Federal High Court in Abuja has shifted further trial in the charges against Ali Bello and Suleiman Daudu till March 14 with a warning to the Economic and Financial Crimes Commission, EFCC, to be diligent in the conduct of the trial. The Court, while granting accelerated hearing, threatened to close the charges against the defendants if the prosecution does not do due dilligence. Justice James Omotoso, who issued the warning on Friday, asked the…
VFD Group’s Executive Director Adeniyi Adenubi Inspires the Next Generation of Entrepreneurs at the Nigerian University of Technology and Management Scholars Program (NSP)
VFD Group’s Executive Director Adeniyi Adenubi Inspires the Next Generation of Entrepreneurs at the Nigerian University of Technology and Management Scholars Program (NSP) Lagos, Nigeria, February 06, 2024 – Adeniyi Adenubi, Executive Director of VFD Group and a Nigerian Financial & Investment Expert, spoke with students at the Nigerian University of Technology and Management Scholars Programme (NSP) about his personal journey, which is intertwined with the dynamic principles of VFD Group, which include Entrepreneurial Ethos, Ambition…
Hardship: Tinubu gave governors N30bn to address food shortage – Akpabio
Hardship: Tinubu gave governors N30bn to address food shortage – Akpabio The Senate President, Godswill Akpabio, has disclosed that each state governor has been allocated an extra N30 billion to address the challenges of food scarcity and hardships confronting Nigerians. Akpabio said each state should properly utilize the money towards ensuring the availability of food. Speaking on the floor of the senate, Akapbio said: “I must say that unverified report has it that each of the state government in the last few months received additional N30 bi…
VFD Group Promotes Reading Culture with Mama’s Sleeping Scarf to Students of Comenius Nursery and Primary School
VFD Group Promotes Reading Culture with Mama’s Sleeping Scarf to Students of Comenius Nursery and Primary School Lagos, Nigeria, February 16, 2024 - VFD Group Plc, a leading proprietary investment company committed to fostering growth across diverse industries in Africa, has embarked on an impactful Corporate Social Responsibility (CSR) initiative. In a collaborative effort with Narrative Landscape Press and GLG Communications, VFD Group donated Chimamanda Ngozi Adichie’s inaugural children’s book, "Mama’s Sleeping Scarf," to…
*Former President, Governors, CoAS, Others Attend As Primate Ayodele Rounds Off Annual Thanksgiving*
*Former President, Governors, CoAS, Others Attend As Primate Ayodele Rounds Off Annual Thanksgiving* It was an array of very important personalities at INRI Evangelical Spiritual Church, Lagos state when Primate Ayodele rounded off his annual thanksgiving programme tagged ’21 Days Of Unlimited Praise’ yesterday Sunday, 18th of February, 2024. As early as 10am when the event started, there was already a high influx of dignitaries from different sectors including politics, traditional institutions, security agencies, religious organizations…
Just In: Assembly Asks Sanwo-Olu To Summon Stakeholders' Meeting Over Hardship In Lagos
Just In: Assembly Asks Sanwo-Olu To Summon Stakeholders' Meeting Over Hardship In Lagos -invites commissioners, top officials for briefing The Lagos State House of Assembly on Tuesday asked Governor Babajide Sanwo-Olu to urgently summon a stakeholders' meeting to address the current hardship experienced by residents of the state in order for the government to adopt sustainable solutions beyond palliatives. The lawmakers noted that though the current economic situation pervades the entire Nigeria and is mostly global in outlook, Lago…
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